The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

ABDELMAJID AMINE Associate Professor of Marketing at the IRG Research Centre, University of Paris Val de Marne, France INGO BALDERJAHN Professor of Business Administration and Marketing and Head of the Department of Marketing, School of Business Administration and Economics, University of Potsdam, Germany GARY BAUMGARTNER Associate Professor of the Faculty of Applied Economics, University Pierre Mendes France, Grenoble GUNTHER BOTSCHEN Associate Professor of the Department of Marketing and Retailing, University of Innsbruck, Austria LONE BREDAHL Research Assistant at the MAPP: Centre for Market Surveillance, Research and Strategy for the Food Sector, Aarhus School of Business, Denmark KAREN BRUNSO Student at the MAPP: Centre for Market Surveillance, Research and Strategy for the Food Sector, Aarhus School of Business, Denmark PETRA BUCHHOLZ Research Assistant at the Department of Business Administration and Marketing, Faculty of Economics, University of Leipzig, Germany FRANZ-RUDOLF ESCH Professor of Business Administration and Marketing and Head of the Department of Marketing, Justus-Liebig University Giessen, Germany THOMAS FROEHLICHER Assistant Professor of Strategy at the Graduate School of Management, Robert Schuman University, France MARIE-LAURE GAVARD-PERRET Associate Professor of Marketing at the Institute of Research in Business Management, Robert Schuman University, Strasbourg, France JEAN-LUC GIANELLONI Associate Professor of Marketing at the Institute of Research in Business Management, Robert Schuman University, Strasbourg, France RONALD GOLDSMITH Professor of Marketing, Florida State University THOMAS O'GUINN Professor at the Department of Advertising, University of Illinois KLAUS GRUNERT Professor of Marketing at the Aarhus School of Business and Director of the MAPP FRANCOIS d'HAUTEVILLE Lecturer in the Department of Economics and Business Management, National School of Agronomic Economics, Montpellier, France PATRICK HETZEL Associate Professor at the Research Centre I.R.I.S, University Jean Moulin Lyon, France HARTMUT HOLZMULLER Associate Professor of Marketing, Vienna University of Economics and Business Administration ALAIN JOLIBERT Professor at the Business School, University Pierre Mendes, Grenoble, France SIGRID JOSEPH Associate Lecturer at Dauphine University, France TINA LOWREY Associate Professor of Marketing, College of Business, Rider University, USA JEAN MOSCAROLA Professor of Marketing and Information Systems, University of Savoie, Annecy/Chambery, France YORICK ODIN PhD Student in Management Science, Ecole Superieure des Appaires de Grenoble, France CELES OTNES Associate Professor of Advertising, College of Communications, University of Illinois, USA THOMAS SALZBERGER Assistant Professor, Department of Marketing, Vienna University of Economics and Business L.J.SHRUM Assistant Professor, Department of Marketing, Rutgers University, USA RUDOLF SINKOVICS Assistant Professor, Department of Market.