One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world

The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk.

The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets.

Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial planAuthor Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investorsOffers practical guidance, tools, and tips for surviving and thriving in a down market

If you're serious about succeeding in today's turbulent markets, thenThe Little Book of Safe Money is what you should be reading.

JASON ZWEIG is the investing and personal finance columnist for theWall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist forTime magazine and CNN.com. Before joiningMoney in 1995, Zweig was the mutual funds editor atForbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards ofFinancial History magazine and theJournal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.

Foreword xv

Introduction xxi

Chapter One The Three Commandments 1

Chapter Two Solid, Liquid, or Gas? 5

Chapter Three You are an Egg 19

Chapter Four Keeping Your Cash from Turning into Trash 31

Chapter Five Guarantees are Not All Theyre Cracked Up to Be 45

Chapter Six Fixing Your Fixed Income 53

Chapter Seven Stocks for the Wrong Run 67

Chapter Eight Rules for Stock Investors to Live By 77

Chapter Nine Little Things Mean a Lot 89

Chapter Ten How to Get Your Kids through College without Going Broke 99

Chapter Eleven What Makes Ultra ETFs Mega-Dangerous 107

Chapter Twelve Hedge Fund Hooey 117

Chapter Thirteen Commodity Claptrap 131

Chapter Fourteen Spicy Food Does Not Equal Hot Returns 141

Chapter Fifteen WACronyms: Why Initials are So Often the Beginning of the End 149

Chapter Sixteen Sex 157

Chapter Seventeen Mind Control 167

Chapter Eighteen Financial Planning Fakery 183

Chapter Nineteen Advice on Advice 189

Chapter Twenty Fraudian Psychology 199

Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion 211

Chapter Twenty-Two How to Talk Back to Market Baloney 219

Acknowledgments 229