Customer Value Generation in Banking (gebundenes Buch)
Customer Value Generation in Banking
Client Value Generation: Das Zürcher Modell der kundenzentrierten Bankarchitektur
The Zurich Model of Customer-Centricity, Management for Professionals
Erschienen am
27.07.2015
Bibliographische Informationen
ISBN/EAN: 9783319199375
Sprache: Englisch
Seiten: xxii, 195 S., 18 s/w Illustr., 35 farbige Illustr.
Auflage: 1. Auflage 2015
Bindung: gebundenes Buch
Beschreibung
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Andere Artikel von "Auge-Dickhut, Stefanie/Koye, Bernhard/Liebetrau, Axel"
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